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Are You Harnessing the Power of LinkedIn? Start By Optimizing Your Profile

Written by Chris Woodward June 29, 2018

LinkedIn I meet so many people that have no idea what to do with LinkedIn.  Many have referred to it as a sort of “Facebook for business" —but that assessment seriously underestimates how powerful it can be as a professional networking and marketing tool. If you know how to use it effectively, LinkedIn can considerably boost your network, enhance your professional standing and provide you with research tools to find and connect with your ideal clients. 

 

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What Makes You Different? Don’t Keep Your True Value a Secret

Written by Chris Woodward May 15, 2018

MM images-bird smallerAs an experienced professional, at this point you have probably figured out why your existing clients like to do business with you. Though some professionals may still be confused about exactly what their core strengths are, that isn’t you.

But what about new clients? If they’ve never done business with you before, how will they know what you have to offer?

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Why Do Clients Do Business With You? The Reasons May Be Different Than You Think

Written by Chris Woodward March 26, 2018

MM images-stars smallerWhen you’ve been running your company for a while, you think you have a solid idea about why clients do business with you. But you might be wrong—sometimes the value you think you’re offering isn’t the value that clients perceive. And the true value, as they perceive it, is what actually brings people to your business.

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Budgeting Time to Build Your Business

Written by Chris Woodward February 20, 2018

MM images-vision smallerSo many of us get caught up in the day-to-day tasks of running our business that we don't focus on the long-term goals that are essential for growth. Without planning, that growth is unlikely to happen.

Put another way, if you’re spending more time on email than on your long term future, you could get into trouble down the road. Here’s a process to get more intentional about what you want from your business and start building a plan to get there.

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It’s a New Year—Time to Refresh Your Marketing

Written by Chris Woodward January 18, 2018

MM images-rocket smallerThe beginning of the year is an excellent time to revisit goals and get clear about plans for the direction of your business. As far as New Year’s resolutions go, this is one I think is vital: don’t let your marketing get stale. Here’s a checklist I recommend reviewing every quarter to make sure your marketing stays fresh, relevant, and continues to bring in business opportunities. 

 

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Website Horrors

Written by Chris Woodward April 04, 2017

Over and over, I hear the same story: “I’ve spent thousands of dollars, it’s taking forever, and I still don’t have a website that I like. This is stressing me out, draining my patience and my budget.” 

 

Why is the process of creating a new website often so difficult? I’ll give you a few reasons: 

 

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