Blog Archive
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Website Horrors

Written by Chris Woodward April 04, 2017

Over and over, I hear the same story: “I’ve spent thousands of dollars, it’s taking forever, and I still don’t have a website that I like. This is stressing me out, draining my patience and my budget.” 

 

Why is the process of creating a new website often so difficult? I’ll give you a few reasons: 

 

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Use LinkedIn to Build Your Personal Brand

Written by Chris Woodward January 12, 2017

When used effectively, LinkedIn can be a great tool for building a strong network of contacts and staying top of mind as an expert in your field. Probably one of the most important aspects of LinkedIn is that this is the first place that most potential clients will go to find out more about you. Also note that your LinkedIn page is often the first result that will show up in a Google search of your name.  

I frequently give workshops on how to get the most out of LinkedIn and thought I would share some valuable tips and strategies: 

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How to Stay Top of Mind with Key Contacts

Written by Chris Woodward November 02, 2016

In my last blog I laid out the steps to building a strong network of contacts. But it’s not enough just to build up your network—it’s just as important to stay top of mind and nurture these relationships. Here are the best ways to do this:

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How to Build a Strong Network

Written by Chris Woodward September 29, 2016

We all get so busy with our day-to-day workload that it’s easy to push “nonessential“ activities like networking to the side. Then business slows down a little and we think, “Ok, time to step up my networking!” But by then it’s too late. It takes time for networking to gain traction and become a successful component of your marketing. 

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Speak to the Pain to STAND OUT

Written by Chris Woodward June 22, 2016

A few weeks ago I was having breakfast with a seasoned business development professional at a large CPA firm. Over coffee he asked for my advice on something that was puzzling him: “The company description in our proposals sounds like every other CPA firm out there. How do we differentiate ourselves in describing our services when we all do the same thing? How can we make our firm stand out?”

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Steam Room Networking

Written by Chris Woodward May 23, 2016

So I’m marinating in the steam room, trying to get rid of the last vestiges of a cold. Several women are in there with me and they’re commiserating with each other over the stress of financing their kids’ college educations. 

Right, I’m eavesdropping. What else is there to do? But this visit to the steam room brings unexpected rewards, turning into the perfect illustration of why being a giver is so critical to success in business.

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