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My Top Marketing Tips to Stand Out

Written by Chris Woodward April 04, 2019

Marketing TipsWhen it comes to marketing many professionals forget the basics, or perhaps never knew them in the first place.

Here are a few of my tried and true marketing tips. Simple advice I have for any professional who is serious about staying top of  mind.

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Harness the Power of Case Studies to Promote Your Successes

Written by Chris Woodward January 29, 2019

Case Study Smaller copyHave you had a recent success? If you did, how will any of your clients or potential clients know about it?

It’s like the age-old riddle: if a tree falls in the forest and no one is there to hear it, does it make a sound? We can't answer about the tree, but we can say that if you don't make a sound about your success, then no one will be aware it even happened. That’s a tremendous marketing potential going to waste.

This is when it’s important to unleash a secret weapon in your marketing arsenal: the case study.

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Are You Utilizing The Power of What Your Clients Say About You?

Written by Chris Woodward November 08, 2018

28457273 s smallerLeverage Testimonials to Grow Your Business

Business owners often forget the power that a simple client endorsement has on attracting new business. Testimonials are a highly effective way to showcase the benefits that you bring to your clients and illustrate the problems that you've solved for them. They are so effective because you're not singing your own praises, a third party is doing it for you. 

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Jack of All Trades or Master of Your Domain? Grow Faster Through Specialization

Written by Chris Woodward September 14, 2018

Orange Light Bulb cropped smallerWhen growing your book of business, it’s a natural instinct to leave no stone unturned. You don’t want to lose out on any potential new clients, so seeking opportunity across a broad spectrum of industries seems like the obvious path. Who doesn’t want to keep their options open?

But a broad, unfocused approach to business outreach efforts may not produce the best results and can be a waste of your marketing dollars. To make your outreach more effective, consider specializing in a specific industry and capitalize on the knowledge and connections you build there.

If your business offers services to multiple industries, you don't necessarily need to give those up. But when it comes to your outreach efforts and building new business going forward, it's wise to focus on a particular area.

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Keeping Your Business Pipeline Filled

Written by Chris Woodward August 06, 2018

Pick Up The Phone smallerWhen your book of business is firmly established, it’s easy to let your networking efforts slide a little. 

Well, even if business is booming, you shouldn’t take it for granted. If things suddenly shift it may take some time to get new clients on board. You’d be surprised how many of my clients forget this most basic of steps to keep the pipeline filled—personally reaching out to their best clients and referral sources on a regular basis. Here are a few key steps to make this happen…

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Are You Harnessing the Power of LinkedIn? Start By Optimizing Your Profile

Written by Chris Woodward June 29, 2018

LinkedIn I meet so many people that have no idea what to do with LinkedIn.  Many have referred to it as a sort of “Facebook for business" —but that assessment seriously underestimates how powerful it can be as a professional networking and marketing tool. If you know how to use it effectively, LinkedIn can considerably boost your network, enhance your professional standing and provide you with research tools to find and connect with your ideal clients. 

 

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