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Social Media Tips for Professionals

When it comes to social media many, if not most, professionals are at a loss as to how to take advantage of this platform to market their expertise. I thought I'd share this article in Entrepreneur Magazine, which offers some valuable strategies for financial planners, realtors and attorneys on how to shine in the social media universe.

Author Starr Hall notes that specific industries have specific challenges when it comes to social media. She offers some useful tips and techniques.  I've summarized her tips and feature the full article below.

Social Media Tips for Professionals 

Financial Planners

1. Post in your status box using more of your personality.
2. Hold a free teleconference once per month and invite prospects or even clients.
3. Offer a free 15-minute assessment of their situation or business.
4. Post industry specific stats and what is happening in the financial world specific to your niche.

Real Estate

1. Utilize video instead of copy.
2. Get your office involved.
3. Write blog posts for community online outlets.


1. Turn laws into light conversation.
2. Produce legal videos and updates.

Read full article