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Build Visibility with Client Events

Here’s an important marketing strategy for professional firms: increase your visibility and showcase your expertise with small seminars, roundtables, or panels. At the same time, you are creating valuable face-to-face time with existing and prospective clients.

The most important step is to come up with a topic that will provide a draw for your audience. 
•    enlighten clients about the hot trends and issues of the day,
•    offer valuable information on a particular area of expertise, or
•    explain the ramifications of new rules and regulations in your industry.

If you are hosting a panel, you’ll want to feature interesting, well-qualified speakers whose expertise your clients would find valuable. Another option is to feature one speaker on a timely issue. A financial planner might host an event focusing on “Rebuilding Your Retirement Portfolio.”

In addition to featuring an interesting topic, it’s important to make your event convenient. Two-hour breakfast events work the best for business-to-business events since early morning events are easier to fit into the workday. If you are targeting consumers, then a mid-week early evening event is best.

If possible, hold the event at your place of business. This helps builds that critical personal connection between you and your clients that’s so important in a small business marketing strategy. If that’s not possible, then use a client’s office, a restaurant, hotel, or a conference facility. It’s best to select a convenient location, close to a freeway or major highway.

Client events may take planning, but they are well worth it to increase visibility and build relationships. There are many communication tools you can use to keep you top of mind as an expert in your field. Feel free to give me a call at 310.546.2926 for a complimentary strategy session. I'll be happy to show you how to take your business to the next level with affordable marketing strategies that hit the sweet spot with your target clients.