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Get Their Attention with Great Content

A content marketing program can be a key strategy to raise visibility, establish your expertise and build trust in your target markets. The trick is to push out your content across a variety of channels to engage prospective clients. Here's how...

Let your blog take the lead: make this the heart of your content marketing program.  

When you're creating your blog posts, you must to keep in mind the interests of your ideal clients. One way to help you relate to this audience is to make up a set of marketing personas. This tactic  lends a personality to the clients you're trying to target, and it's easier to write for someone you know.

Make your posts easy to scan. Break your content into bite-sized information chunks, and use bold subheads and bullets to help readers grasp the information quickly. Add images to attract attention and break up the copy.

Don't just stop there. Here's how to maximize the  impact of your great content.

 Social Media: Promote your blog posts on social media channels: Facebook, LinkedIn, and Twitter, etc. Remember to post to your LinkedIn groups. 

 Newsletter: Re-purpose blog content in a monthly newsletter to reach your target audience directly. You can add content from pre-packaged newsletters in your industry.

 Articles: Use the content for article marketing for SEO purposes and to generate media interest.

 Client Events: Turn the information into  topics for panels, workshops or seminars.

 Conferences: Pitch the topic for a presentation at an industry conference.  

If you want your content marketing program to be successful, don't just leave it for when you or your employees have the time. You'll need to assign resources (either internal or external)  for content creation, design for newsletter layout, marketing to get your content distributed; and technology for uploading. 

There are many communication tools you can use to keep you top of mind as an expert in your field. Feel free to give me a call at 310.546.2926 for a complimentary strategy session. I'll be happy to show you how to take your business to the next level with affordable marketing strategies that hit the sweet spot with your target clients.