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Leveraging Strategic Partnerships

One important audience to keep in mind in all your marketing activities is your power partners. Who are your power partners? These are peopl in related professions who serve as an important pipeline for leads, referrals and new business. For example, if you're a financial planner, your power partners would be CPAs, bankers, estate attorneys, mortgage brokers, and trust and tax attorneys. 

How to reach them and stay top of mind?

 Effective strategies include:

*    Networking in the same organizations 

*    Using social media, especially LinkedIn

*    Connecting through your newsletter 

 Teaming up: a win-win

In addition to referring business to each other, teaming up with your power partners to promote your combined expertise can result in more robust marketing activities and a win-win for both of you.  At the same time, you're providing more value to your target clients. Ways to work together

*    Provide guest blog posts 

*    Jointly host panels, workshops and seminars 

*    Create joint marketing materials

*    Feature guest columns in your newsletters

*    Link to each other's websites   

Leveraging Relationships 

Strong power partnerships are an invaluable way to grow your business. It pays to keep this important audience front and center in all your marketing initiatives.

There are many communication tools you can use to keep you top of mind as an expert in your field. Feel free to give me a call at 310.546.2926 for a complimentary strategy session. I'll be happy to show you how to take your business to the next level with affordable marketing strategies  that hit the sweet spot with your target clients.