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Build Your  LinkedIn Presence

When used effectively, LinkedIn can be a great tool for building a strong network of contacts and staying top of mind as an expert in your field. Also note that your LinkedIn page is often the first result that will show up in a Google search of your name.

Here are some valuable tips for getting active on LinkedIn: 

Optimize your profile

    • Professional Headline: this is visible everywhere your name appears on LinkedIn. So don't just put your job title. Instead, highlight your expertise. Good example: "Seasoned family law attorney delivering positive outcomes for clients."
    • The "Summary" section is your elevator speech, your personal introduction. This is where you should convey your specialty areas, feature the industries and types of clients you serve, and highlight what sets you apart from the competition. Keywords are important to help potential clients find you. 
    • Populate the Skills and Expertise section with a representative selection of your skills. Example: family law, mediation, divorce, child custody disputes, prenups.

Build your network

    • Build the biggest network you can, but don't invite complete strangers to connect.
    • Research your contacts' connections to see whom you might invite to connect.

Use for research 

    • Be better prepared for meetings by learning more about the participants beforehand.
    • Identify new prospects and study the competition.

Share your expertise

    • Once or twice a week provide status updates that demonstrate your professional insight. The ratio should be 5 -1 educational vs. promotional updates so you're seen as a resource and not a promoter.
    • Expand your reach by joining groups that line up with your professional interests and key referral sources. 

Ask for Recommendations

    • Recommendations show that others are endorsing your expertise. 
    • The best time to ask for one is immediately after you have delivered great results for a client or power partner. It's good form to reciprocate by giving a recommendation in return.
    • Take advantage of the Endorsements feature. This is an easy way to endorse your contacts for their skills and expertise, and it's likely that they will return the favor.

Probably one of the most important aspects of LinkedIn is that this is where most potential clients will go to find out more about you. So take the time to flesh out your profile, build your network and get active!