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Use Case Studies to Stand Out from Your Competition

If you want to demonstrate how you can meet your ideal clients’ needs, use real-life case studies. One of the most effective ways to differentiate yourself from your competition is by using case studies that clearly illustrate the complex problems you’ve solved for clients.

 

Content is key

The content in the case study must make a connection. It must illustrate that you not only understand what your clients are going through, but that you can help them work through their problems and be successful. 

The case study is the perfect place to:

  • Earn clients’ trust by showing that you understand their pains, needs, goals, and what constitutes success in their eyes.
  • Identify the "pain" in a way that potential clients can emotionally relate to the story and form a bond with you.
  • Introduce example clients that line up with your target market and show how you solved their pain.
  • Provide the short-term and long-term benefits the client achieved as a result of implementing your solution.

Use them across all your marketing activities

Your case studies need to have legs. Having content reside solely on your website doesn’t do much. Use case studies in all your marketing activities:  in brochures, in speeches, when your having lunch, in your newsletter, on LinkedIn, in pitches to industry media, or even during lunch with a potential client or key referral source.