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Use Video to Make a Strong Impression

Why should you consider including a video on your website? Video makes your story come alive, letting visitors to your site get a sense of who you are.  Text or photos can never come close to video in this regard. The benefits of video...  

 
Communicate an intangible sense of your personality and expertise     

With the right video on your site, you are immediately more substantial, more cutting-edge, more professional, and more personable than your competitors.

 

Make your website more engaging

According to the American Marketing Association Marketing Power News       "... adding video to your website can increase the impact of all of your marketing campaigns. Online video can be used to acquire, engage and convert visitors; to drive awareness and leads; and to increase the stickiness of your site."  

 

Get your point across  

People are five times more likely to retain information if they see it via video rather than read it. Those who don't have time to read can grasp your story quickly.

 

Move your site up in search rankings

Integrating videos improves the overall website  ranking for your keywords. 

And, Google places a higher rating on pages that have visitors staying longer. Visitors generally stay longer and are more engaged when watching a video.  
 

Video production companies can take care of all aspects of video creation, from scriptwriting and filming to editing, music, voice over, and graphics. The cost can be as low as $3,000 to $20,000 and up.


Besides cost, probably one of the main factors keeping someone from making a video is nerves. But don't worry about being nervous on camera. Most video producers are experts at portraying the best of who you are.  The process is relatively painless.  


If you want to pursue the idea of adding video to your site, contact me and I'll be happy to refer you to video producers that I have worked with and recommend.