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Are You Harnessing the Power of LinkedIn? Start By Optimizing Your Profile

LinkedIn I meet so many people that have no idea what to do with LinkedIn.  Many have referred to it as a sort of “Facebook for business" —but that assessment seriously underestimates how powerful it can be as a professional networking and marketing tool. If you know how to use it effectively, LinkedIn can considerably boost your network, enhance your professional standing and provide you with research tools to find and connect with your ideal clients. 


Optimize Your Profile

The first crucial step is optimizing your profile.

Your LinkedIn page should serve as a professional introduction. You want to design a profile that describes what sets you apart, emphasizes your specialties and reflects your unique personality. Highlight your skills, qualifications, experience, and involvement in your profession.

Sell Yourself With Your Professional Headline & Summary

Your professional headline appears every time your name shows up on LinkedIn. It’s important to add keywords that underscore your expertise. For example, my headline is Chris Woodward, Expert in Marketing Strategies for Professional Service Firms.

The Summary section at the top should highlight the problems you solve, the benefits you deliver and the qualifications you have to deliver them. Think of this as your elevator pitch. This is not a place for a chronological work history typical in a traditional resume—it instead should be short, relevant to your potential clients and clearly position you as a solution to their problems.

Fortify Your Profile With Details

Filling in the finer details presents a fuller picture of who you are to potential clients and contacts. It also helps you expand your network by enabling LinkedIn to suggest more people to connect with via its Who You May Know feature. Be sure to list past companies you have worked for; professional, charitable and civic organizations you are active in; and colleges and universities you attended.

You’ll also want to fill in other sections that apply to you: publications, relevant certifications, and any awards and honors. Be sure to keep your profile updated. LinkedIn will notify those in your network when you add updates, which helps keep you top of mind.

I highly recommend including a professional headshot in your profile. A selfie or something from the office holiday party dilutes the professional image you want to convey.

Stay tuned for Part II, using LinkedIn to share your expertise and as a research tool.

Want to Know More About Maximizing Your LinkedIn Presence?

Want to take it further? There are a number of other strategies to keep you top of mind as an expert in your field. Feel free to give me a call at 310.529.6601. I'll be happy to show you how to take your business to the next level with marketing strategies that hit the sweet spot with your target clients.