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5 Small Business Marketing Tips

Like it or not, as an entrepreneur it’s not enough to just have great ideas. To be successful, you need to communicate those ideas to your target audience with a small business marketing plan. Luckily, you don’t have to be a marketing whiz to implement some highly effective (and free!) small business marketing strategies. Here are some small business marketing tips you can start using today:


1.    Social Networking: A social networking strategy is an essential part of small business marketing. Social networking puts you on an even playing field with “the big guys”—your competitors who have large marketing budgets. You can carve out a niche for yourself, join the conversation, and participate in the places where your customers are already talking on sites like Twitter, Facebook, and LinkedIn.

2.    Article Marketing: One of the best small business marketing strategies is to write and submit articles of interest to your customers to online article directories. You can share relevant information with your target audience, position yourself as an expert in your field, and include links back to your Web site to increase traffic (and sales!).

3.    Blogging: If you’re not blogging yet, you’re missing out on a great small business marketing opportunity to demonstrate your expertise, engage in conversations with your customers, promote your products and services, and drive more traffic to your Web site. If you’re not ready to start your own blog, another effective small business marketing technique for blogging is to leave insightful comments on your target audiences’ blogs. Contribute something useful to the discussion and include your Web site link. You may be surprised by the responses!

4.    Email Marketing: Write and send an email newsletter to your mailing list every month. Give your customers information they can use in their own business, tell them about company news and products/services, and offer a special monthly coupon or discount. This small business marketing strategy helps you build brand awareness and stay on the “radar screen” of your customers.

5.    Seminars & Webinars: Whether speaking at a public event relevant to your industry, or hosting a Webinar online, this is the perfect small business marketing opportunity if you want to build your credibility. People attend live seminars and online Webinars with the expectation that they’re going to learn something from an expert. If you’re comfortable speaking to an audience, this is one of the easiest ways to generate leads for your business. And, if you announce your Webinar in your email newsletter, you get the added value of leveraging the power of two very effective small business marketing tactics.

All five of these small business marketing strategies are free, so why not start today?