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Email Marketing Success Tips for Small Businesses

Email communications are growing in popularity, basically because they are so cheap! This is a boon to a small business marketing strategy—with no printing or mailing charges, the cost for an email campaign is basically negligible. Here are some essential tips for successful email marketing:

 

  • The "from" line is critical. 60% of recipients decide whether to open an email based on the "from" line. Use your name or your company brand, whichever is better known.
  • The subject line also is very important. It must be compelling enough to make the recipient open the email. It should quickly convey a clear benefit to the reader.
  • Be brief. Get your message across succinctly and emphasize the benefits to the reader.
  • Include a call to action. It tells the reader what he or she should do next in order to get more information or take action.  “call for more information” or “click here to learn more” or “read more” with a link to your website.
  • The best times to send email are Tuesday through Thursday between 10:00 AM and 3:00 PM.
  • Don’t overdo it! If your announcements are too frequent, they will become annoying and considered spam.
  • And please don’t buy lists. Communications to email addresses from purchased lists are considered spam. Create your list in-house from contacts that have given you their email address.
If done right, an email marketing campaign can be a highly successful and cost effective component of your small business marketing and public relations strategy.