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Get Active: Be Where Your Clients Are

An important part of any public relations and marketing campaign is to be where your clients are. Becoming active in high-profile professional, business, and civic organizations builds your firm's visibility and increases your networking opportunities.

In deciding which groups you or your top employees should become active in, the trick is to carefully pick and choose among the myriad organizations out there.  Focus on the ones your key customers belong to—the people who buy your products or make the decision to hire your firm. Your time is valuable and limited, so make the most of it.

You can start by asking yourself which organizations the key players in your target market belong to. What are the high-profile organizations in your industry, in your community? Take the time to do a survey of your clients and associates to find out what organizations they are active in. 

To really increase your visibility you can’t just settle for attending monthly meetings. You must get active! Activity can take many forms, from participating on panels, seeking speaker opportunities and sponsoring events to chairing committees and serving on boards.

Winning awards for your projects is another area where you can take a proactive approach. Research the upcoming call for projects from your major associations to find out what awards might be a good fit for your high-profile, unusual or innovative projects, services and products.

To learn more about adding successful networking techniques to your marketing and PR campaign, see the MasterClass Marketing Handbook. And for more small business marketing and PR tips, sign up for my free report: “8 Key Steps to Small Business Success.”