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Build Brand Recognition with a Video

Do you want to…
  • Drive traffic to your website?
  • Establish credibility and trust with potential clients?
  • Tell your customers what you do, but it's complicated?
  • Set yourself apart from your competitors?

Then consider including a short video on your website.

Videos make your story come alive and build brand recognition. A short video gives insight into your character and personality, your products and services. It allows you to capture and communicate an intangible sense of your expertise and product excellence. It’s the next best thing to being there—you're no longer a stranger to prospective clients.

People are more likely to watch a video than read text. Studies show that people are five times more likely to retain information if they see it via video rather than read it. Those who don’t have time to read can grasp your story quickly. It’s an excellent tool to explain complex topics and promote brand recognition.

Videos are also a great SEO tool; helping to drive traffic to your website.

Although you can film your own video using a flip camera, I recommend using a video production company for a more professional product. Video production companies will take care of all aspects of video creation, from scriptwriting and filming to editing and production. And if you’re nervous about being filmed, don’t worry. A good interviewer will put you at ease and make the process virtually “painless.” Video production services run from as low as $750 to several thousand dollars.

To learn more about the power of video in building brand recognition see the MasterClass Marketing Handbook. And for more small business marketing and PR tips, sign up for my free report: “8 Key Steps to Small Business Success.”