Blog Archive
strategy session

Small Business Marketing Guide for Entrepreneurs

As an entrepreneur, you undoubtedly have many questions about what to do first to market your business. Try a small business marketing guide, it can provide a wealth of information on how to strategically market your products and services. A good small business marketing guide will lead you through the following steps:

1. Who Are You? Before you can create a successful marketing plan, you need to define your:

  • Goals: What do you want to achieve in the first month? The first six months? The first year? Don’t be afraid to set big goals, but be realistic based on your time and budget.
  • Target market: Who will buy your products and services? What are their concerns and top priorities? You can’t begin to market yourself until you know to whom you’re marketing.
  • Benefits: What makes your business different from your competition? In addition to identifying all of the benefits of your products/services, a small business marketing guide will help you develop your unique selling proposition (USP). A USP is your number one key differentiator that makes people want to do business with you instead of your competition.

2. What Is Your Plan? The next step is to develop a plan based on the many different ways you can market your business to your target audience. A small business marketing guide assists with:

  • Defining and prioritizing marketing strategies and tools: Websites and blogs, article marketing, direct marketing (print and email), marketing materials, media exposure, social and in-person networking, client events, and trade shows are a few of the many ways to market your business. Your type of business, products and services, target market, and other key factors will determine which of these activities will be most effective.
  • Developing a marketing plan/calendar: After you define the best strategies for your business, it’s time to develop a basic marketing plan describing when and how you will execute your strategies each month.

3. Who Will Help Implement Your Plans? Once you have your marketing plan, you’ll want to assess what you can do yourself and what resources you’ll need:

  • Gathering the right resources: Hire an expert to design your corporate identity: logo, business card, and letterhead. There may be several other areas that could benefit from a professional so you can focus on your core business, including Web design, copywriting, Internet marketing, email marketing, photography, printing, video production, and much more. Look into online business marketing resources.

If you're looking for affordable assistance to help you your position your business for growth, a small business marketing guide just might be the answer.