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Get Out In Front — Securing Speaking Opportunities

Speaking engagements provide excellent opportunities to raise your company profile and are especially important in promoting your professional expertise.  Get proactive in securing speaking are the basic steps:
  • Research the conferences and major events in your industry or local events in your community to determine prospects for speaking engagements. Check out where your competition is speaking for ideas.
  • Pinpoint the specific opportunities for you or one of your top employees to be  featured as a speaker or panelist. Brainstorm with your colleagues topics that  would be a good fit with your area of expertise. Consider teaming up with a power partner or turning an article you recently had published into an idea for a panel.
  • Present your idea as an abstract. An abstract is essentially a summary of your topic idea. While not necessary for local organizations, abstracts are often required for large conferences. When creating your abstract, it’s important to avoid turning it into a pitch for your company. To create an abstract, follow these rules:
  1. Catchy but informative title
  2. Strong introduction highlighting the current situation
  3. Short explanation of the problem/issue
  4. What the attendees will learn
  5. Speaker bio
For large conferences, you can learn all the details for submitting a speaking proposal on the organization’s website or by calling the organization’s office. Try to become a part of the program early on so you will be included in any  print materials  publicizing the event.

Get the word out! Remember to send out a press release, email your contact list and let everyone in your social networks know that you will be speaking.