Blog Archive
strategy session

Websites for Professionals: What Your Home Page Should Accomplish

If you’re a professional — an attorney, doctor, dentist, financial planner or CPA, etc.— you probably don’t get the majority of your clients from online searches. But your website is typically the first place a potential client will go to find out more about you. A sophisticated website enhances your legitimacy and credibility and communicates your expertise.

Most likely visitors will land on your Home Page. Your homepage should motivate your visitors to learn more about your services and convert them into taking action. Some tips to accomplish this:
•    Feature your main messages: Be crystal clear in your benefits to clients and customers; highlight how you stand out from the competition. Make sure the copy is crisp and brief!
•    Showcase your key services by embedding links to the services page in addition to listing them under the Services/Practice Areas tab in the navigation bar.
•    Feature rotating testimonials
•    Video: I suggest adding a brief video to the site to let your expertise shine through and enhance a sense of trust.
•    Direct visitors to call for consultation and make sure your phone number and email is prominent. Don't make then search for your contact information under the Contact tab.
•    Offer free report to encourage email newsletter sign-ups

For more on effective websites for professionals see the MasterClass Marketing Handbook, it’s full of advice, strategies for success and pitfalls to avoid.