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Leveraging Strategic Partnerships

One important audience to keep in mind in all your marketing activities is your power partners. Who are your power partners? These are your fellow professionals who are an important pipeline for leads, referrals and new business. For example, if you're a financial planner your power partners would be CPAs, bankers, estate attorneys, and tax attorneys. How do you reach them and stay top of mind?

Some strategies include:
•    Networking in the same organizations
•    Using social media—especially LinkedIn
•    Connecting through your newsletter

Teaming up: a win-win
In addition to referring business to each other, teaming up with your power partners to promote your combined expertise can result in more robust marketing activities and a win-win for both of you.  At the same time, you’re providing more value to your target clients. Some strategies:
•    Provide guest blog posts
•    Jointly host panels, workshops and seminars
•    Create joint marketing materials
•    Link to each other’s websites

Leveraging relationships
Strong power partnerships are an invaluable way to grow your business. It pays to keep this important audience front and center in all your marketing initiatives. For more on effective marketing strategies for professionals see the MasterClass Marketing Handbook, it’s full of advice, strategies for success and pitfalls to avoid.