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strategy session

An Exercise: ID Your Key Marketing Messages

Are you wondering how to craft the key marketing messages that will hit the sweet spot with your ideal target clients? Take the following quiz. The answers to these questions should form the basis for your marketing messages.

•    What are your clients most concerned about, what problem do you help solve for them?
•    What are the benefits of the services you provide?
•    What do your clients value most in service—lower cost, on time performance, quality, personal service?
•    What makes you stand out from the competition: a special expertise, a unique niche, a package of services, a one-stop shop?

If you want to make the greatest impact, repeat these key messages again and again in all your marketing and PR efforts: in your ads, on your website; in your marketing materials and direct mail, in seminars, in the elevator!