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Do It Yourself PR Techniques for Tough Economic Times


Los Angeles, CA February 24, 2009……… Public relations expert Christine Henry Woodward has announced the launch of MasterClass Marketing, a new line of do-it-yourself marketing and public relations guides to help small businesses thrive in a challenging economy.

“In this difficult economic climate, do-it-yourself PR can be the answer to a company’s prayers,” Henry Woodward said in announcing the MasterClass Marketing launch. “Now more than ever, companies need to stand out from the crowd. There is less work out there and the competition is fierce.”

Henry Woodward is the president of Henry Woodward Communications, a Los Angeles PR firm. She created MasterClass Marketing because she saw a common misconception, especially among small business owners, that PR is largely just about sending out press releases.

“Nothing could be further from the truth,” she says. To be really effective, a public relations campaign must consist of a number of marketing and PR activities that all work in concert to promote company visibility.

She draws from her years of PR experience to create the MasterClass Marketing products, which include:

MasterClass Marketing Handbook, the definitive guide to communications, clearly lays out a step-by-step marketing and PR campaign to raise visibility and increase sales. The handbook shows companies how to gain media exposure; maximize their Web presence; create print and electronic marketing campaigns that make an impact; host successful client seminars; and become highly visible in the right professional organizations.

MasterClass Marketing Media Guide details how to get exposure where it really counts, in the key publications clients rely on for industry news. This is a full guide to understanding what makes news; creating targeted media lists; writing powerful press releases, articles and guest columns; the secrets of pitching to the media; and developing a comprehensive media kit.

MasterClass Marketing Resource Guide is an all-inclusive list of resources to help companies carry out a public relations plan.

Learn more about the current suite of MasterClass Marketing products at More products are in development.

Christine Henry Woodward
Henry Woodward Communications
310/546-2926; This e-mail address is being protected from spambots. You need JavaScript enabled to view it