MasterClass Marketing Media Guide

A comprehensive guide to a small business PR campaign
Get exposure in the media outlets that really count—the ones that line up with your target market.


You will learn how to raise your company visibility and enhance your credibility with news coverage, guest columns and published articles. This invaluable small business PR campaign guide will show you how to:

  • Develop a "nose for news" and build editorial relationships to enhance your odds of getting covered
  • Build a top-notch media list for your PR campaign of news sources that your target market depends on for news about your industry.
  • Write powerful press releases that catch an editor's attention
  • Get broader exposure and position yourself as an industry expert with feature articles and guest columns
  • Discover the secrets to pitching to the media that will make your submission stand out from the hundreds that editors receive every day.
  • Create a media kit that is a valuable resource for reporters.

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Media Guide

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